Seth Godin — “Marketing is no longer about the stuff that you make, but about the stories that you tell.”
Philip Pullman — “After nourishment, shelter, and companionship, stories are the thing we need most in the world.”
Dale Carnegie — “Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt. Relevant detail, couched in concrete, colorful language, is the best way to recreate the incident as it happened and to picture it for the audience.”
Sometimes a few simple quotes bring clarity to our marketing world.