online reputation management
Online reputation management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services.
But what does this actually involve?
Well, it may involve using one or more of the social media sites to jump in on conversations and tackle negative or defamatory comments about your company.
But while social media is important, we would argue that SEO reputation management is even more important.
Search engine reputation management is about much more than quelling unfair reviews.
It’s about making sure your brand, products, and services are accurately represented in the search results.
watch what's happening online
- Monitor Review Sites. One of the most obvious ways to monitor your online reputation is to check review sites such as Yelp
- Setup Google Alerts
- Monitor Your Social Media Accounts. …
- Check Other Social Media Accounts. …
- Monitor Your Blog. …
- Verify Your Partners
- Ask Your Customers
content marketing
Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Brands that win will be a consistent leader in original, relevant, valuable content creation. Once created it must be shared across all communication platforms used today and those to come in the future no matter the perceived relevance of the platform to your brand. Volume and reach is the goal. Producing 60 to 80 pieces of content a day (yes a day) is the rule, pushing it out for the world to consume.
If that is difficult to comprehend and even harder to execute then we might suggest that the alternative of being last may not be acceptable to your hard work and dedication. Need HELP? We are one click away.
SEO is huge in online reputation management
Before anybody does business with you, they’d have Googled your name. The links and information that appear on the first few pages of Google when your name is searched for are what potential partners perceive you are. That’s why online reputation management is key.
According to Eric Schmidt, “Identity will be the most valuable commodity for citizens of the future and it will exist primarily online.”
Curating a positive online reputation is no longer optional. Kristyl Media’s online reputation management (ORM) and search engine optimization help our clients achieve results through proactively coordinating content, websites, and search engine results pages (SERPs).
An effective SEO strategy will accomplish the following:
- Optimize pages of your website to appear atop of SERPs and rank for target keyword phrases.
- Feature your genuine social profiles representing your company or brand name.
- Optimize company-hosted and third-party review website pages to populate when an interested person Googles “your brand name + reviews.”
- Influence search engines to highlight positive content and simultaneously push negative or irrelevant content down beyond the third or fourth page.
And this is just the beginning.
We are here to help. We are the experts. Let’s talk.
Or we are one click away.
Marketing Automation
Marketing technology allows a platform of software that marketers can use to create, deploy, streamline, and automate online marketing campaigns and sales activities that increase revenue and maximize efficiency.
consulting & strategy
Kristyl Media’s management team is uniquely qualified to provide leaders with forward-looking business strategy consulting services that will help drive sustainable competitive advantage and profitability. We work closely with clients across a broad spectrum of industries to develop and implement proven winning strategies.
While excelling at marketing, advertising, and creative brand strategies, the teams’ total experience extends well beyond those borders. The team has hands-on working knowledge tailoring proven best practices expertise in the operational tasks that support a company’s existence. Those business disciplines include management, marketing, information technology, and finance. It is worth mentioning that the team is not exclusively bound to just those disciplines as they are broad and deep in all aspects of a business. Additionally, the team supports the market-based promotion of the transparency and disclosure of the risks associated with a business or entity.
From start-ups, innovation pipeline with new products and services to world-class innovation processes, and just about anything in between we have command of the knowledge, expertise, respect, and thus the stage.