search engine marketing
Not to be confused with search engine optimization (SEO) which is an organic search, search engine marketing (SEM) is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs) and is one of the most effective ways to grow your business. Hands down period! Most widely known by the term pay-per-click ads, these ads come in a variety of formats and must be used properly in order to achieve maximum results.
The foundation of SEM can be found in the expert use of keywords. It’s not enough to simply understand this format but rather one needs to understand in-depth how to expertly apply this format to maximize audience reach while minimizing costs. And it’s not easy.
The competitive market place is crowded and complicated. With millions of businesses a day, each vying to get their message out and be heard whereby promoting its products and or services. Today it’s never been more important to include this form of marketing in your overall marketing strategy.
Conversion Rate Optimization
Conversation rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action of some kind. Desired actions could include; becoming a customer, buying goods or services, filling out forms, joining email lists, etc. Obviously, the conversion to take action is massively important to building your business. and every site should be built around achieving this single objective.
The keys to successful conversation optimation are that you have to know where to optimize, what to optimize, and who to optimize for. This is the cornerstone of successful CRO strategies. Failure to gather data leaves you with making decisions based on gut feelings instead of rooting assumptions in data. The latter can be a waste of time and money.
Using analytics-based CRO can answer important questions about how users engage with your site. Quantitative analysis provides information like:
- Where people enter your site, i.e., which webpage they land on first
- Which features they engage with, i.e., where on a page or within your site do they spend their time
- What channel and referrer brought them in, i.e., where they found and clicked on a link to your site
- What devices and browsers they use
- Who your customers are (age, demographic, and interest)
- Where users abandon your conversion funnel, i.e., where or during what activity do users leave your site
This information will let you know where to focus your efforts. By putting your effort into the pages most engaged with and valuable to your users, you’ll see the largest impact.
Methods to avoid are:
- Guesses, hunches, and gut feelings
- Doing it because your competitor is doing it
- Executing changes based on the highest-paid person’s opinion
All these examples have something in common: they’re not data-based and might as well be random shots in the dark. It’s better to spend the time gathering and analyzing the data so you can create meaningful tests based on clear insights. Nobody loves running tests that fail.
Need HELP? We are one click away.
Paid Search Advertising
Paid search advertising is an inexpensive and scalable form of web marketing designed to connect your ads with searchers actively seeking what you provide. The smartest paid search marketing campaigns are pay-per-click (PPC). The logic behind PPC campaigns can be summarized simply: you bid for ad placement in a search engine’s sponsored links for keywords related to your business, then you pay the search engine a small fee for each click.
A well-designed campaign can be a really cost-effective way of reaching potential customers. This is done mainly because potential customers will only see your ads at the point when they are searching for precisely the products or services you offer, thus being more likely than a casual browser to be at the point of purchase. With proper management of an ad campaign, the ads you place will actually end up earning you far more dollars then the cost of placing them.
Understanding the science of proper keyword usage can be complex but is a must in attaining effective, profitable paid search marketing that brings exceptional results.
Need HELP? We are one click away.
Where do you market your business on social media?
With our social media services, your business can launch a campaign on the following platforms:
Kristyl Media specializes in these five platforms due to their popularity among consumers today. While many other social media platforms are available, like Snapchat we find Facebook Twitter, Instagram, Pinterest, and LinkedIn offer our clients the most value.
While a social media strategy for a chiropractor, for example, may focus on Facebook and Instagram, a social media strategy for a hiring firm may focus on LinkedIn and Twitter.
No matter your business and market, we tailor our recommendations to you.
Let’s connect. You are one click away.
So, why do you need a social media management agency.
If you’re researching social media marketing services, as well as agencies, you have plenty of compelling reasons to partner with a social media management company. They provide your business and team with dozens of advantages, which can make or break your campaign.
5 REASONS TO USE OUR SOCIAL MEDIA MANAGEMENT TEAM
- Get industry-leading expertise
- Maximize in-house resources
- Access advanced marketing software
- Improve time management
- Increase social media marketing ROI
Let’s connect. You are one click away.
consulting & strategy
As a full-service marketing agency, our social media services offer everything your business needs to succeed on social media. Our social media management services include:
- Original social media posts
- Custom images
- Cover and profile photo design
- Social media network setup and optimization
- Social media account audit
- Brand reputation analysis
- Boosted post ad management
- In-depth competitor analysis
- Data-driven social strategy
- Dedicated social media account manager
- Daily social media monitoring
- Monthly consultations
- Transparent monthly reports
- Advanced marketing technology
- Optional social media services
From original posts to custom graphics to ad campaigns, your company receives a complete (and competitive) social media marketing strategy.
We want to help. Let’s connect.
search engine optimization (SEO)
search engine optimization
Search Engine Optimization Explainer Video
SEO Services that Grow Traffic and Increase Revenue
If you’re looking for serious business growth, SEO, or search engine optimization is the strategy for you. Why does it work? Simple! It targets the users that are most likely to convert on your website, and takes them there.
A custom SEO campaign with Kristyl Media targets on-page and off-page SEO, which includes things like keyword research and content implementation, to help your most valuable audience find you online.
Not only that, but our award winning team of SEO experts (and your dedicated account manager) will analyze the results of your business’s SEO strategy to ensure that your campaign is performing at its best.
Are you ready to start optimizing your site for organic search? Take a moment and chat with an experienced strategist from our SEO team about not only improving your company’s search engine rankings but also earning more revenue from them.
SEO Basic | Ongoing Service
- Keywords Management (20)
- 2 Written Blogs every Month
- Listings
- Monthly report delivered via email
- 3-month commitment
Limited time pricing $523/mo
SEO Basic
Do you know how many people visit your site daily? Which pages are being viewed the most and how long each visitor is staying? If you don’t you might not be aware of how optimized or unoptimized your site is.
Let our experts optimize your website so that it can be found more organically when people are searching for products and services related to your industry.
We will also write 2 -500 word blogs that are keyword rich and full of informative content to keep your website refreshed and updated as well as keeping your visitors coming back each month to read more.
SEO Premium | Ongoing Service
- Keywords Management (20)
- 2 Written Blogs every Month
- GMB
- Backlinks
- Listings
- Monthly report delivered via email
- 3-month commitment
Limited time pricing $1198/mo
SEO Premium
If you want to power up your website even further we will create the maximum optimization available for your site. Everything is included in the basic package plus more!
We include backlinking, and GMB (Google My Business). Our 2 – 500 word keyword and content rich blogs are included as well as 20 word keyword management and listings.
Let our team optimize your website so that it can be found more organically when people are searching for products and services related to your industry.
SEO Basic | Ongoing Service
- Keywords Management (20)
- 2 Written Blogs every Month
- Listings
- Monthly report delivered via email
- 3-month commitment
Limited time pricing $523/mo
SEO Basic
Do you know how many people visit your site daily? Which pages are being viewed the most and how long each visitor is staying? If you don’t you might not be aware of how optimized or unoptimized your site is.
Let our experts optimize your website so that it can be found more organically when people are searching for products and services related to your industry.
We will also write 2 -500 word blogs that are keyword rich and full of informative content to keep your website refreshed and updated as well as keeping your visitors coming back each month to read more.
SEO Premium | Ongoing Service
- Keywords Management (20)
- 2 Written Blogs every Month
- GMB
- Backlinks
- Listings
- Monthly report delivered via email
- 3-month commitment
Limited time pricing $1198/mo
SEO Premium
If you want to power up your website even further we will create the maximum optimization available for your site. Everything is included in the basic package plus more!
We include backlinking, and GMB (Google My Business). Our 2 – 500 word keyword and content rich blogs are included as well as 20 word keyword management and listings.
Let our team optimize your website so that it can be found more organically when people are searching for products and services related to your industry.
SEO management will improve your online presence!
SEO is one of the best online marketing strategies to help your business improve its online presence, attract more traffic to its site, target qualified leads, and earn more conversions and revenue. That’s why SEO is a critical part of a successful business model.
However, SEO is more than just one strategy.
In fact, SEO means or describes an umbrella term for many smaller strategies that work together to improve your Google ranking (or rankings on another search engine) to create an effective conversion and revenue-generating machine — your website.
Let’s talk about some core SEO strategies that we use in SEO campaigns to optimize websites.
A website SEO audit serves as the foundation of your SEO plan.
Auditing your site allows your dedicated SEO expert to discover areas of improvement, as well as opportunities for your SEO strategy. That’s why our SEO specialists start with a technical SEO audit before building your plan.
As a part of your SEO audit, your dedicated account manager will look at the following:
- Your website
- Your website’s analytics
- Your Google Search Console data
- And more
For the best results and insight into your website, our SEO team uses a variety of SEO tools. With these resources, we can take a multi-pronged approach to your website SEO audit and provide your organization with a competitive SEO strategy.
Need HELP? We are one click away.
Keyword Research
Without keyword research, you won’t rank or appear in the search results that have the highest chance of reaching your target audience. With any online marketing strategy, including SEO, it’s essential for your business to tailor your efforts to your ideal client or customer.
That’s why keyword research is critical to a successful SEO strategy.
It helps your company reach potential clients or customers by adapting to how they search. In your content, like a blog post or sales page, you use the keywords, phrases, or language that your audience does, which optimizes your content and persuades users that your company understands their needs.
For your company, that translates to phone calls, store visits, purchases, and more.
What is keyword research, though?
Keyword research is the process of investigating the search volume, competition, and cost per click of keywords that mean a lot to your business and your industry. As you conduct keyword research, you’ll be able to gain valuable insights into which terms you should use in your title tags, content, and more.
Using these key terms in important locations on your website will help you rank highly for those key terms in search engine results pages, which is a great way to get more site traffic, and ultimately convert more customers.
Need HELP?
Or, we are one click away.
Content Creation & Implementation
Content is what ranks in search engines, so without it, an effective SEO campaign is nearly impossible.
Content creation is based on your keyword research and includes the terms that you deem to be the most important to your business and industry. Whether you operate your business online or offline, you can use content to reach and convert your target audience.
There are many kinds of content, from blog posts to online guides, and all are beneficial to your website.
For example, a manufacturing SEO strategy may use blog posts to reach business buyers in the early stages of the buying funnel and online guides for buyers in the later stages. With content, companies can target every stage of the buying funnel.
Here are some of the most popular kinds of content and how they can benefit your site visitors.
Blogs: Google loves fresh content, so naturally, blogs are a great option since you update and add to them often.
Service pages: Service pages are pages on your website that detail the services you offer.
Product pages: Much like service pages, product pages give descriptions and images of the products that you offer.
Longform content: Longform content is content that is over 2,000 words long, and it provides lots of useful, beneficial content to readers about topics related to your industry.
With compelling and optimized content, plus specific keyword targeting and a dedicated SEO expert, Kristyl Media can give your business a competitive SEO plan that provides a consistent source of revenue for your company.
Need HELP? We are on click away.
On-Page Optimization
On-page SEO is an essential part of all SEO strategies. Whether you’re looking to appear in Google searches (or search results on other search engines, like Bing or Yahoo!), you need to optimize your site for on-page SEO factors.
For some background, on-page SEO refers to performing SEO on your website.
That means you’re focusing on factors like the content, speed, and design of your webpages. SEO strategies can also target off-page SEO features, which our SEO packages do.
Now, as your SEO service provider, we take a 360-degree approach to on-page SEO by focusing on:
Page speed: If your page doesn’t load in three seconds or less, you can bet that some users will navigate away from your page to find another resource that loads more quickly.
Inclusion of multimedia: If you only have large walls of text on your website, your readers will likely become bored and grow unengaged with your content. To avoid this issue, and to keep users on your pages for longer periods of time, use elements like images, graphics, and videos.
Responsive on all devices: To ensure that users on smartphones and tablets get the same experience as users on a desktop, it’s important to ensure that your website is responsive. This means that your pictures look great on a mobile device and that forms are large enough to fill out — even on a small screen. This is a huge plus for site visitors and sends great signals to Google about your website.
Quality of your content: Speaking of high-quality content, you need to create it if you want to receive high-quality links. You need to ensure that your website provides content with a high word count (Google loves long content), easy readability, fast load speed, and unique information. These all send great signals to Google and help you to rank higher in results pages.
These are just four of the many on-page SEO tactics our digital strategists use to optimize your website as a part of our SEO marketing services.
We would love to help, we are one click away.
Our SEO campaign management Will help your business grow. Period.
With all this talk about the positive effects of SEO management, how can you know for sure that it’ll help your business thrive and grow? Though there is no crystal ball to give tangible figures of how much your business will grow with SEO services, you can rest assured that your site will jump in search engine rankings, earn more traffic, and convert more customers.
Here are a few reasons why:
- 1. When you target important keywords correctly, you’ll have better placement in results pages. When you find a specific keyword that is important to your business and your industry, you want to target it with your content, your meta tags, your alt tags, and your URL. That means you include that keyword in these important places so that you have the best chance of ranking for it when someone searches the term within Google.
- 2. When you rank highly for an important keyword, you’ll get more site traffic. Studies show that the first position on results pages gets roughly 33% of clicks, while the second position receives around 15%, with decreasing numbers from there. The top position truly is a prized location in search, and if you can get there, you’re going to see an increase in site traffic.
- 3. When you boost site traffic, you’ll see an increase in conversions. When more people visit your site because of your high rankings in search results, it means that you’ll also earn more conversions. If your page ranks in the first position of organic SEO results, it’s there for a reason —you’ve created a page, like a blog post, that is informative, high-quality, and provides everything that a user is looking for when they search for the targeted keyword. When people click on your page, since it’s so high quality, they’ll be more apt to spend time on your site, and there’s a higher possibility that they will purchase your products or services.
- 4.Increased conversions pave the way for a growing business. When your conversions increase, it means your SEO campaign is successfully driving results, like by ranking in high-value search results, and that your business is thriving. The more thriving your business does, the more potential it has to grow.
With a custom SEO plan and our experienced SEO specialists, your business can use SEO to its full advantage. Whether you’re looking to reach nearby shoppers via local results or business buyers across the country, you can do it with a website optimized for search engines and consumers.
For the best results from SEO, however, companies need a competitive strategy.
As an SEO agency with more than 20 years of experience, WebFX is a trusted partner for businesses worldwide. Whether you’re new or experienced with SEO, our dedicated team of 200-plus SEO specialists can help your company launch and manage a top strategy.
Get more site traffic, better rankings, and higher sales by contacting us today!
Or, we are one click away.