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When you’re considering all of the factors that go into building a business, creating a logo might not seem like a top priority. If you have a little voice whispering in the back of your mind “Maybe you don’t need one at all,” you might not want to listen to that voice, because it couldn’t be more wrong.

So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from the competition, fosters brand loyalty, and is expected by your audience. 

Your logo is the first thing that your audience will look for when they see any communications from your brand. It should be front and center of all your marketing materials such as business cards, flyers, advertisements, etc.

If you don’t have a logo (and one that stands out), then you are missing an opportunity to make your business stick in the minds of your audience.

Logo creating

Logo creation


Successful branding is about telling a story that will influence customers’ emotions – plain and simple.  

And, while it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built.

Colors, tones, fonts, – all of this is determined by the story you’re trying to tell, and your logo sets the stage for this story.

These elements will later translate from your logo onto all of your branding materials – letterheads, business cards, landing pages, you name it – creating a concrete, marketable brand identity.  

content marketing

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Brands that win will be a consistent leader in original, relevant, valuable content creation. Once created it must be shared across all communication platforms used today and those to come in the future no matter the perceived relevance of the platform to your brand. Volume and reach is the goal. Producing 60 to 80 pieces of content a day (yes a day) is the rule, pushing it out for the world to consume.

If that is difficult to comprehend and even harder to execute then we might suggest that the alternative of being last may not be acceptable to your hard work and dedication. Need HELP? We are one click away.


Let us help you complement your logo with a collection of media used to promote the logo brand and support the sales and marketing of your product or service. It’s the tangible evidence of the your brand logo, designed congruent with the brands core values and personality.

Need HELP? We are one click away.


consulting & strategy


Kristyl Media’s management team is uniquely qualified to provide leaders with forward-looking business strategy consulting services that will help drive sustainable competitive advantage and profitability. We work closely with clients across a broad spectrum of industries to develop and implement proven winning strategies. 

While excelling at marketing, advertising, and creative brand strategies, the teams’ total experience extends well beyond those borders. The team has hands-on working knowledge tailoring proven best practices expertise in the operational tasks that support a company’s existence. Those business disciplines include management, marketing, information technology, and finance. It is worth mentioning that the team is not exclusively bound to just those disciplines as they are broad and deep in all aspects of a business. Additionally, the team supports the market-based promotion of the transparency and disclosure of the risks associated with a business or entity. 

From start-ups, innovation pipeline with new products and services to world-class innovation processes, and just about anything in between we have command of the knowledge, expertise, respect, and thus the stage.

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