Why Kristyl Media
Kristyl Media helps brands develop personalized and relevant ads that offer consumers unique experiences. This helps brands attain their goals. Also, we ensure each advertising dollar spent is efficiently used to gain maximum benefit.
Creative Production
Kristyl Media has an in-house design team that carefully listens to your brand issues before designing any ad. We begin with creative advertising ideas. Then, we create compelling ads that help brands attain their ROI goals
Audience Data
Each audience data segmentation is personalized to help a brand attain its set return goals and maximize its ROI. All of our campaigns used different digital tools like unstructured data and geofencing advertising. Audience data analysis connects brands to potential customers. Consequently, they are time stamped.
Analytics
Kristyl Media’s analytics for websites is available around the clock. Therefore, advertisers can get real-time metrics for performance measurement and analyze them. This makes it easy for geofence retargeting and other campaign changes to make a profit.
How Geofencing Work?
Step 1 – Target Zone
With geofencing marketing, you can digitally establish target zones using our geofencing map, marking popular destinations, identify competitor locations, and anywhere consumers might be visiting. A digital fence targets cell phone ids of those entering the marked geofenced area.
Step 2 – Audience Collection
Anyone entering the geofenced area can receive an ad, provided their mobile device location services are on. Therefore, through audience collection, brands can easily reach out to new clients and their competitors’ clients dealing with the same product.
Step 3 – Serve Ad
The entire audience entering the geo-fenced area will continuously receive ads on their devices for up to 30 days after leaving the target area. Kristyl Media can serve ads for a year to anyone who visits the geo-fenced area. Therefore, brands don’t have to look for new customers thanks to our self-serve ad manager platform.
Step 4 – Conversation Zone
A foot traffic conversion zone means anyone who got an ad after entering the target zone and visited a brand’s location. Both geofencing advertising and Geofence retargeting help brands attain set goals and make positive changes that guarantee success. Also, the geofencing conversion zone is simple and straightforward.
Some frequent questions about Geofencing Advertising.
Is there a fixed cost for geofencing?
Geofencing advertising doesn’t have a fixed price. And just because you might have a sizeable geofenced area, that in itself doesn’t mean that it will cost more. CPM (cost per thousand) and other impressions determine the final geofencing cost. Generally, CPM ranges from $5-$15 for the display ad format for most geofencing advertising companies. Other factors that influence geofencing pricing include:
Geofencing Campaign– Understanding what is a geofencing campaign will help an advertiser execute a geofencing campaign. Because some tasks have to be manually handled, we recommend a full-service agency to run your geofencing campaigns.
Geofencing Accuracy – CPM price will increase for brands that use Geofencing accuracy. Luckily, geofencing accuracy helps outshine competitors and attract potential customers.
- The number of Geofencing areas- Kristyl Media recommends targeting around 20-25 target zones per every $500 spent. Brands set up different Geofencing areas, depending on their targeted audiences. Therefore, the higher the number of geofencing areas, the higher your ROI may be.
What is geofencing and who can use it?
Geofencing def is a digital tool that helps companies expand their digital media reach. Any company, whether big or small, can benefit from Geofencing. This applies to connecting to the right audience and efficiently competing with other brands. In addition, Geofencing provides advertisers with crucial information on the target audience and consumers at large.
Do you require an app when operating geofencing?
Well, you don’t always need an application when operating geofencing. However, some important tools of geofence retargeting can only be accessed via the app. Kristyl Media provides its clients with a simple and easy-to-use platform for geofencing and retargeting. This grants access to real-time reporting and different digital marketing tools.
Some Data-Driven Tools that Fuel Your Marketing Efforts
We are more than a geofencing or OTT advertising provider. We aim to enlighten clients on both their audience and media. This results in proper media execution after thorough planning. In the long run, our clients achieve their set goals by tracking marketing efforts.
Lookalike Modeling
We use a machine-learning algorithm to identify profiles of potential customers who are likely to convert into buyers. Lookalike modeling helps advertisers identify the individuals to focus their marketing.
Website Unmasking
Here, you can convert all the anonymous visitors on your website or location to both media intelligence and actionable leads.
CRM Retargeting
Kristyl Media can collect any CRM Database and retarget the consumers through paid social, search, and programmatic platforms. CRM retargeting helps brands connect with potential customers.
Audience Curation
The audience curation process entails coming up with households and address profiles of consumers you intend to reach and advertise to.
Media Data Intelligence
Understand how your adverts are performing while using different data-driven tools. Afterward, the media intelligence data will help you optimize the advertising across channels.
Analytics & Reporting
Here, you can access a dashboard with analytics and reporting any time of the day. As a result, brands can make instant crucial decisions within hours and days.