marketing & startegy
Growth Marketing Playbook is aimed at experienced marketing professionals and startup entrepreneurs alike. They key is that whether your business is large or small, you need to adopt the mindset of a startup in order to move fast.
This playbook contains a set of five steps together with best practices designed for you to focus on customer growth and retention.
Entrepreneur and author Dave McClure has defined five “pirate metrics” (named for their acronym: AARRR) that should be part of every growth marketing strategy. They are listed in the order in which they take place. This customer acquisition sequence is similar to that seen in a sales funnel:
- Acquisition: The number of users who respond to your marketing by visiting your website or social media site.
- Activation: The number of users who have a positive experience on their first visit to your website or social media site.
- Retention: The number of users who return to your website after the first visit. The key to startup growth is retention. If you can get customers to become loyal, you have a viable business model. Long-term retention is signal you are scaling.
- Referral: The number of users who recommend your startup to others. If you can bring on new customers, retain them for the long term and get them to invite their friends, then you’re running a great funnel.
- Revenue: The number of users who become customers by taking an action that results in revenue. To survive, your product has to solve a real problem for your customer and create so much value that a customer stays for the long-term and refers friends.
We know it can be complicated. We are here to help.
content marketing
Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience with the objective of driving profitable customer action.
Brands that win will be a consistent leader in original, relevant, valuable content creation. Once created it must be shared across all communication platforms used today and those to come in the future no matter the perceived relevance of the platform to your brand. Volume and reach is the goal. Producing 60 to 80 pieces of content a day (yes a day) is the rule, pushing it out for the world to consume.
If that is difficult to comprehend and even harder to execute then we might suggest that the alternative of being last may not be acceptable to your hard work and dedication.
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email marketing
Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content. Email is the perfect channel to drive engagement.
Email is used to promote and cultivate relationships with potential customers.
Email automation is one of the hardest parts to execute into an overall strategy but absolutely necessary in order to round it out.
Here are some stats that prove how effective email marketing can be:
- Two thirds of customers have made a purchase as a direct result of an email marketing message.
- Only 20% of leads that are sent directly to sales are qualified, meaning they need to be nurtured via email and great content.
- When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined.
- Perhaps the best reason to use email marketing is that you own the channel. Outside of compliance regulations, there is no external entity that can impact how, when, or why you reach out to your subscribers.
Powerful right!! Need HELP? We are one click away.
Marketing Automation
Marketing automation is great for so many reasons, but one of its most powerful features is that it enables you to personalize buyer journeys for improved engagement and even better results.
Having the skills and knowledge to build effective forms and landing pages is a crucial component in generating conversions that help improve your holistic marketing strategy.
6 Core Aspects of a Successful Landing Page
1. A compelling offer
2. Fine-tuned copy
3. On-page form
4. Strong call to action
5. Streamlined design
6. Social proof
Forms are more than just a means to an end; they’re one of the most powerful tools to understanding your audience and are an integral part of how you track your leads.
Successful forms require great content — and lots of it. Further, you need to make it available across various media and multiple
channels. Many organizations wait until a prospect is nearly through the decision making process before harvesting the prospect’s contact information with a form for gated content, which eliminates the possibility of nurturing a lead with tailored messaging and assets as they move through the buyer journey.
Need to talk about it? We are here, only a click away.
tracking & analytics
The practice of analytics is all about supporting decision making by providing the relevant facts that will allow you to make a better decision. Said another way, analytics is a critical review of data in order to establish patterns to make good business decisions.
Analytics gives you the power to do two things. Firstly, you can track progress so you know where you have come from. Secondly, you can predict the future, in that you can extend the patterns of data into the future.
One needs to highly consider the implementation of analytics and the tracking thereof in all the critical aspects of your business, especially marketing.
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consulting & strategy
Kristyl Media’s management team is uniquely qualified to provide leaders with forward-looking business strategy consulting services that will help drive sustainable competitive advantage and profitability. We work closely with clients across a broad spectrum of industries to develop and implement proven winning strategies.
While excelling at marketing, advertising, and creative brand strategies, the teams’ total experience extends well beyond those borders. The team has hands-on working knowledge tailoring proven best practices expertise in the operational tasks that support a company’s existence. Those business disciplines include management, marketing, information technology, and finance. It is worth mentioning that the team is not exclusively bound to just those disciplines as they are broad and deep in all aspects of a business. Additionally, the team supports the market-based promotion of the transparency and disclosure of the risks associated with a business or entity.
From start-ups, innovation pipeline with new products and services to world-class innovation processes, and just about anything in between we have command of the knowledge, expertise, respect, and thus the stage.
Let’s have a conversation at your earliest convenience.