audience Curation
How Audience Curation + Household Geofencing Works
With our audience curation and addressable (household) geofencing technology, we can give advertisers the competitive edge they desire, which none of their competitors possess. Below are some practical examples of mobile location-based advertising:
- A car dealership that wants to target some recent shoppers who were shopping for car financing and measure the foot traffic back to their different showrooms.
Restaurant food brands with a desire to focus their marketing campaigns on families of 4 earning over $100,000 annually.
- Either a retailer or a franchise plans on running an ad targeting women earning more than $150,000 annually and reside within a mile radius from their retail premises.
Develop Your Ideal Targeting Audience
Based on our data team’s observations, it can be challenging to put down physical addresses forwarded to us or mailing addresses bought by your team. As a result, our data team can now develop a list of consumers and households that target an area based on the defined demographic psychographic or behavioral data points, which help establish an ideal client’s profile. Provide our team with between 5-7 data variables, and we will establish a strong audience for you in real-time with the support of our addressable geofencing technology. Some sample data variables include:
- Income
- Age
- Household Makes (Parents/Single)
- Shopping Behaviors
- Ethnicity
- Credit/Finance
- Military Status
- Interests/Hobbies
- Property Targeting
- Political Status/Affiliation
Give our team details of your ideal client profile list, and we will gladly build the list for you.
Curate 100 To 1M+Home & Business Addresses with Laser Precise Targeting
Are you in possession of a list of customers or business addresses? We can use our audience curation as a stand-alone tactic, and at the same time, improve the results of any addressable TV campaigns and direct mail campaigns, among other marketing campaign efforts targeting specific households. By extending the reach, enhancing the frequency, and providing details of foot traffic attribution via the conversion zone tracking, the addressable Geo-Fencing makes both the household and business addresses targeting efforts successful using our own automated platline geofencing drawing capabilities.
- Highly Precise –Targeting is bound by plat line data, obtained from both property tax and public land surveying information, used for address precision when a location is targeted by roughly 90% matching rate.
- Highly Scalable – Almost a million physical addresses plus business addresses are targeted per a single campaign.
- Provides Foot Traffic Attribution – Provides foot traffic attribution- The conversion zones; may be used with addressable Geo-fencing campaigns to track the increase in the foot traffic up to the advertiser’s location.
- Multiple Creative Formats –
Advertisers can use static ads, video ads, OTT(Roku) Ad campaigns together with addressable geofencing advertising services.
How Audience Curation Works
We can leverage our audience curation and couple it with our household geofencing to give advertisers the privilege of obtaining accurate results with the ad dollars while reducing waste. Also, with our programmatic platform, different lists of addresses can easily be curated, matched, then scrubbed off personal information to ensure there is no privacy breach at any particular time.
- Come up with your ideal customer profile using between 5-7 different key data variables from our library collection of up to 1500 variables.
The addresses are taken and matched against the plat line data, in order to get the exact physical location, size and shape of each matched address.
- Afterward, the system will geofence every matched address to collect and target specific users in the marked address. If you wish, desktop, laptop, and OTT/CTV devices in the marked address; can also be targeted via our cross device graph.
The audiences at each marked address are updated each day.
Key Audience Curation Benefits
You Can build your ideal audience using the over 1500 available data variables such as income, credit, or even the individual’s shopping behavior.
Highly precise- Targeting depends on the plat line data derived from property tax and public land surveying information to maximize the precisions of the targeted addresses.
Highly Scalable- It is estimated that almost 1 million physical addresses are targeted per single campaign.
There is an improved reach over IP-based solutions that are limited by the truncation of IP addresses in the programmatic advertising.
- Provides foot traffic attribution– The conversion zones can at times be combined with addressable Geofencing campaigns to track uplift in foot traffic up to the advertiser’s location.
Granular reporting- You can access reports and break down campaign performance anytime by ZIP+4 level.
Cross-device- You can target all individuals at a particular marked location using different devices by leveraging the cross-device graph, which allows targeting devices for roughly 30 days after individuals have left the significant area.
- Set up granular audiences from the CRM systems or any other offline database.
Geo Zone Conversion Reporting
Tracking online conversions( form submissions and sales) is a straightforward process. However, tracking offline conversions is something complicated that couldn’t be carried out until recently. As we speak, we can track both online and offline conversions. An excellent example of offline conversions is anyone who comes back to your restaurant, retail store, or desired location.
Are you leveraging our location-based technology to both communicate and reach your targeted audience? Then, contact us for step-by-step guidance on developing granular, tailored campaigns to meet any business and organizational goals, both short and long term.
