analytics & reporting
Using our Reporting Dashboard, you can integrate all of your marketing activities
Data is essential, Analytics matters. Similarly, reporting matters, but nothing is more important than ROI.
These are the foundations that our analytics team always follows to showcase how effective our digital marketing campaigns are before we launch. Also, we can track monitor most of your standard channels via our single dashboard, and is not limited to:
- Google Analytics
- Facebook/Instagram
- Google AdWords’/Display/YouTube
- Bing Ads
- Programmatic Display (Geofencing, Site Retargeting)
- SEO Channels
- Phone Calls (Call Rail)
- Google My Business
Use ROI Precision To Track All Your Phone Calls
A large percentage of companies and organizations use phone calls as the primary source of capturing business. However, most of these companies don’t monitor their phone calls’ effectiveness or any marketing campaign involving a phone call.
Kristyl Media’s call tracking is combined with the Analytics dashboard, which allows us to track calls based on the following:
Campaign Source (It can be Adwords, Programmatic, SEO, Social)
Phone call tracking based on keyword
Either phone call recording or the calls length
The Ad that generated most of the phone calls
Identify the viewed Ads that translated into phone calls
Track All Your Pre Conversations & Conversations Through Our Analytics Team
Many Companies desire to measure both their leads and phone calls. However, it is a challenge to pinpoint the actions that turn into actual leads, sales, or even foot traffic to their companies. Luckily, our analytics team can track anything crucial that will help interpret if your advertising strategies are resulting in both actions and leads.
Did someone either clicked or viewed your ads? We can comfortably measure attribution to the below actions on either your website, store or both:
- Phone Calls
- Critical Page Visits
- Form/Application Submissions
- Searches On Your Website
- Video Plays
- Chat Box Engagements
- Button Clicks
- Email Click Sends/Submissions
- Foot Traffic To Your Store Front
- And Much More….
Easily Monitor your Online Visitors Offline
Through our geofencing technology, we are in a position to monitor individuals who were sent ads and walked into an advertiser’s store.
Guide on How Conversion Zones Work
A virtual geofence is established around the area an advertiser intends on targeting customers. It can be a venue, competitor’s store, among others.
Afterward, a virtual conversion zone is traced to the geofenced location. It can be one or more locations.
The customer enters the marked geofenced location, automatically, the advertiser’s ads will be sent and will be received on their mobile device.
- If the same targeted audience steps into the conversion zone, automatically, they will be added into the tracked users pool who opened the ad then walked through the conversion zone.
Understanding Analytics Reporting
Kristyl Media is an expert in granular analytics reporting. With this analytics reporting, we can quickly determine what’s effective and what should be changed to attain positive ROI campaigns from ineffective campaigns. Our clients receive regular reports pinpointing the essential aspects of their campaigns. We usually report everything through a single dashboard.
Each advertiser has his own story to tell when it comes to advertising. There is more than just phone calls or the sales an advertiser gets. It is all about the factors contributing to both the phone calls and the deals you get. Allow our analytics team to integrate your entire digital channels for a chance to measure and predict the secondary conversions.
